It all began in 2017 when we started questioning how brands were reaching out to their consumers. There was a big gap that distanced the consumers from the brand... the gap was that of Content made available anytime & anywhere for the consumer. So, the 3 decided to convert this gap into an opportunity and that saw the birth of CAG.
CAG" is a content café'. It's a café that not only brews a variety of content propositions but also serves it in different formats. In today’s context, when it comes to Communication, it is important that you tell a story and that too a relevant story and more so to the appropriate audience via content marketing-e.g. video content.
This makes CONTENT an integral part of any communication but at the same time, today's consumer behavior demands a more customised that is ROI driven at the same time. That brings us to the need to have Content that is custom-made for one’s consumers and also medium neutral.
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