It all began in the year 2017, when we started questioning the way brands were reaching out to their consumers. There was a big Gap, a gap that is Distancing the consumers from the brand... the gap was that of Content made available anytime & anywhere for the consumer. So, the 3 decided to convert this gap into an opportunity and that saw the birth of CAG.
CAG" is a content café'. Its a café that not only brews variety of content propositions but also serves it in different formats. In today’s context, when it comes to Communication, it is important that you tell a story and that too a relevant story and more so to the relevant audience via content marketing- eg video content. This makes CONTENT the integral part of any communication but at the same time, today's consumer behavior demands a more customised that is ROI driven at the same time. That brings us to the need of having a Content that is custom made for one’s consumers and also medium neutral.